release of HALO first product from TATI

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HALO BEAUTY HSN Booster

$40 each bottle

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Let me throw some thoughts out there about the new HALO brand by Tati...  Tati released her video called, MY BRAND ANNOUNCEMENT ... xo's the other day.  Turned out her first product launch will be vitamins?  Thing is...  She does in fact have hair extensions and applies 'additional products' to her face and hair according to her. So, it would be difficult to decide if these vitamins helped enhance something or not on Tati herself.  But, who else am I supposed to be looking at for evidence her vitamin product works?  
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The thing that makes me uneasy is there is no doctor/ field studies involved stating their claims of what the product will do or not. I really thought she would come out with some fantastic eye shadow or lipstick. I have to say I don't know why she would not follow in Jeffree Star shoes and start with lipstick. Kylie Jenner started with lipstick also. Color Pop started with lipstick too right? But, maybe she does not want to do cosmetic makeup at all... Don't know. How would I or anyone know?  Tati choose not to share anything on her 'big announcement video' besides stating her vitamins will cost $40 dollars per month for 1 bottle.  Was hoping she would give more information about what to expect in the future from her brand in her video.  And if we focus on the vitamins alone I can honestly say I'm confused as to why no ingredient list was given. What is the reason for this? I don't understand this particular business decision. 
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Lastly, since Tati does know and is very friendly with Jeffree Star some people would question IF she sat down with JS to discuss some product launch ideas. Tati could always throw a NDA (non-disclosure agreement) by anyone she talked saying, 'Lets talk freely about some of my plans and see what you think.' Star does have a successful brand and may have had some insight worth listening to. With all due respect JS does seem to be making the right business moves for his brand where as Tati's brand success remains to be seen.
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image used under FAIR USE...
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Tati. [Tati]. (2018, Feb. 28). MY BRAND ANNOUNCEMENT ... xo's. Retrieved from https://www.youtube.com/watch?v=fVo_3iElEKM

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